Our core values determine who we are and shall not be compromised for personal gain or short-term expediency. They shall guide our every action within ourselves, our team, our families, and our communities. With these essential and enduring principles we will build value in everything we do.

It is our desire to strive to be exemplary in our treatment of others as we are willing to be treated. Honesty and integrity will be foremost in our every thought and decision. Fairness, caring, and mutual respect for one another will be evident in our every action.

We must have a sincere respect for our team and families. Compassion and understanding will define our character as we consider the needs of others.

With a disciplined and determined work ethic, we must strive for improvement for our team mates, our families, our community, and ourselves. Our team building and training programs will be unsurpassed in elevating one another to succeed. We will never give less than 100% and always strive to live up to our team motto, “You Can”.

We are entrusted with the well being of one another, and to be role models for our communities. As role models, we will add value to each other, following our belief that no man stands taller than when he stoops to lift another.

Gracie Barra is a global organization formed by more than 200 BJJ schools that hold the mission of training body, mind and spirit through the highest level of Brazilian Jiu-Jitsu instruction as a means for individual development and the strengthening of the family spirit, going beyond the competitive realm. At Gracie Barra, the principle of efficiency, the core of BJJ, is not restricted to a general principle behind the practice of self defense techniques, but serves as a moral beacon that guides the behavior of each and every Gracie Barra Brazilian Jiu-Jitsu practitioner - instructors, and their students.

Since the main Gracie Barra School was founded back in 1983, Gracie Barra has been in constant growth. Under the leadership of Master Carlos Gracie Jr., GB has evolved from one small school at the suburb of Barra da Tijuca, Rio de Janeiro, to more than two hundred schools all around the globe, forming a community of thousands of individuals in the five continents.

This growth and change, however, have not undermined our core values that lay at the foundation of our success:

• Brotherhood: Above all, Gracie Barra is a family. Its members are proud of being a key part of a successful team that has being able to create something much bigger than themselves.
• Cooperation: Inside a Gracie Barra BJJ School Dojo, there are no opponents. There are only training partners - "Uke") - engaged in a cooperative learning experience aimed to make each other better not only as BJJ practitioners but as human beings.
• Discipline: To excel on any endeavor, discipline is essential. It couldn't be different with Brazilian Jiu-Jitsu. At Gracie Barra BJJ Schools the discipline of training and the willingness to sacrifice for higher achievements is reinforced in and outside the Dojo.
• Respect: Inside Gracie Barra all people must act with warmth and equality toward one another, regardless of differences in race, creed, nationality, etc. Respect for the hierarchy of the ranks is also very strong and the authority of a Black Belt is truly recognized.

As part of the GB Association you belong to the biggest Brazilian Jiu-Jitsu Organization in the World and represent the legacy left by hundreds of BJJ Black Belts that have excelled in every competition arena in which BJJ athletes are participating in like MMA, Submission Grappling and Sports Jiu-Jitsu. Besides the immeasurable benefits of being under the Gracie Barra flag, you will benefit from networking and horizontal Membership with the ability to train in other GB Schools without any charges up to one week.

The application of traditional Gracie Jiu-Jitsu transcends the practice of chokes, joint locks immobilizations, throws and strikes. A true Gracie philosophy prepares men, women and children for life, showing them paths to a healthier life and the most effective use of physical, mental and spiritual strength. Eating well is Jiu-Jitsu, taking care of your body is Jiu-Jitsu, saying no to cigarettes, alcohol and drugs is Jiu-Jitsu, as well as keeping a close bond with relatives and friends. This philosophy, which can be called a “way of life”, has been propagated by Grand Masters Carlos and Helio Gracie for almost a century.